DIANA GASCON
Tourism and Marketing professional
Creative and results-oriented professional with versatile experience in marketing, communication, and tourism management. A highly accomplished and results-driven management professional with extensive experience in planing and overseeing the execution of marketing projects and marketing campaigns.
Currently developing Project Management skills to incorporate them into a wide range including effective problem solving, organizacional and planning skills. Multi-cultural experience in the Netherlands, Spain, UK, UAE, and Kenya combined with exceptional leadership, communication, attention to detail, relationship-building, and analytical skills. Proactive, out-of-the-box thinker with the ability to coordinate and lead teams to success.
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EXPERIENCE
- Gestora (department coordinator) | Cámara Valencia - Valencia, Spain | May 2023 - Current
- Marketing Manager | FIVE Communications - Dubai, United Arab Emirates | Nov 2022 - May 2023
- Head of Guest Relations & Marketing | Billionaire Resort and Retreat - Malindi, Kenya | Jan 2022 - Jul 2022
- Assistant Marketing Manager - Lifestyle | Caesars Palace Dubai - Dubai, United Arab Emirates | Jan 2021 - Dec 2021
- Startup Founder | DISCOVERIN (discoverin.ae) - Dubai, United Arab Emirates | Sep 2020 - Present
- Customer Support Specialist - Revenue Management | Hotel Scienz, Xotels/Busy Rooms - Spain & Remote | Dec 2015 - Mar 2020
- Flight Attendant | Etihad Airways, Abu Dhabi, United Arab Emirates | Jan 2016 - Sep 2018
- KLM Social Media Agent | Cygnific - Amsterdam, The Netherlands | Nov 2014 - Dec 2015
EDUCATION
- Master Degree in Revenue Management, Marketing & Tourism Communication | CESAE Business & Tourism School – Madrid, Spain
- Bachelor Degree in Tourism, Leisure & Recreation Management | Inholland University of Applied Sciences – Haarlem, Netherlands
- Higher Diploma in Hospitality | Instituto de Formación Profesional Superior de Mislata, Valencia, Spain
SKILLS
- Website design | Wordpress
- Project Management | Asana
- Content Management | Google Ads, Google Tag Manager, Photoshop, Canva (Pro user)
- Microsoft Office | Advanced user Word, Excel, Power Point
- Video | iMovie video editing, YouTube
- Social Media | Instagram, TikTok, Facebook, LinkedIn, Facebook Business
- Analytics | Google Analytics, Hootsuite, Salesforce
- Languages | Fluent Spanish (native), English (C1) and Dutch (B2)
AREAS OF EXPERTISE
- Marketing & Brand Management
- Business Development & Success
- Hospitality/Tourism management
- Strategic Planning & Execution
- Social Media Marketing
- Client Acquisition & Retention
- Team Leadership & Training
- Website Management
projects AT
FIVE COMMUNICATIONS, DUBAI
NOVEMBER 2022 - CURRENTLY
Client: L'antica pizzeria da michele
- Successfully created and implemented marketing campaigns that surpassed forecasted ROI.
- Streamlined the workflow for the development of promotional material.
- Produced visually appealing social media content that garnered up to 60,000 organic views on Instagram, @pizzeria_da_michele_dubai.
projects AT
Billionaire resort and retreat, Malindi (Kenya)
JANUARY 2022 - JULY 2022
CREATION OF BRAND IMAGES PORTFOLIO
Prepared, coordinated and executed the brand photoshoot, participating in the artistic process and leading the photographer.
This content can be found in the corporate website, OTA´s and social media.
Community management
@billionaireresortandretreat
Followers January 2022
Followers June 2022
9K
15.7K
Managed the Community Management of @billionaireresortandretreat account rising the followers from 9K to 15.7K in 6 months.
Co-ordinated all aspects of Digital Marketing of @billionaireresortandretreat, including the scheduling, posting of content and managed the advertising budget on Facebook and Instagram.
Community management
@billionairegrillandbar
Followers January 2022
Followers June 2022
-
500
Created the new account and content for their new restaurant @billionairegrillandbar. Created, edited and posted Reels displaying different parts of the Resort and events. Co-ordinated all aspects of Digital Marketing of @billionairegrillandbar, including the scheduling, posting of content and managed the advertising budget on Facebook and Instagram.
SUSTAINABLE TOURISM
CONTENT CREATION
Created a team video to promote the career opportunities within hospitality industry displaying testimonies of passionate professionals working in the industry.
brand giveaways
Researched and coordinated the creation and purchase of branded give away items like bags and "kikois" (typical Kenyan accessory).These items were gifts for VVIP´s and they could be purchased, generating extra revenue.
WEBSITE CREATION & Management
Led and oversaw successful execution of branding standards during the opening of this 24-units hotel, including the creation and update of the corporate website..
media & influencers collaboration
Agreed, led and coordinated the itineraries of media and national influencers.
Fodors Travel
Collaboration with the influencer Dave Manili
Hotel & Catering
CREATION & promoTION OF tours
Played an integral role in growth of Malindi tourism by establishing close collaboration with local businesses.
Successfully enabled 1K€+ rise in net profit within three months by designing and advertising tours & Billionaire experiences.
Tour's profit January 2022
-
Tour's profit June 2022
+$1.000
projects AT
caesars palace dubai
JANUARY 2021 - DECEMBER 2021
CREATION OF brand images/videos
Prepared and executed the brand photoshoot and acted as central point coordinating the production company and Caesars Palace Team.
dubai fitness challenge 2021 campaign
Directed diverse successful marketing campaigns, including the "Dubai Fitness Challenge", following the positioning goals as a family-friendly destination committed to a healthy lifestyle. Created and coordinated the activities for the 30 days DFC for the Caesars Palace Dubai staff and visitors.
Dubai Fitness Challenge T-shirt
Designed and produced the DFC x Caesars T-shirt which were distributed among the in-house guests and residents
Dubai Fitness Challenge at Caesars Palace Dubai
Managed the production of the promotional video
Collaboration with Teqball Dubai & ex-football player Michel Owen
Coordinated a partnership with UFC Dubai to provide weekly workouts at the beach for the DFC participants
Media coverage on WHAT'S ON
Media coverage on COSMOPOLITAN
hell´s kitchen community management
@hellskitchendubai
Developed appealing and engaging content for @hellskitchendubai. Introduced a new SOP to convert messages into reservations directly via Instagram.
DISCOVERIN, DUBAI (UAE)
SEPTEMBER 2020 - PRESENT
CREATION OF website, brand identity and business development
Established and introduced DISCOVERIN platform to acquire cultural, leisure and sports activities in the UAE, allowing both locals and tourists to easily locate things to do in the UAE.
I led the design, conducted research, and developed robust, interactive prototypes, generating organic website traffic and potential prospects. Maintained website on consistent basis and ensured accuracy of listings such as opening times and prices.
CREATION OF website
Established and introduced DISCOVERIN platform to acquire cultural, leisure and sports activities in the UAE, allowing both locals and tourists to easily locate things to do.
Attained the position of finalist in the She Leads 2.0 female UAE's entrepreneurs competition, powered by Creative Zone.
Presented DISCOVERIN during the DUBAI NEXT event powered by DUBAI SME
DIANA JONES SUSTAINABLE TOURISM
SEPTEMBER 2020 - PRESENT
CONTENT CREATION
During COVID times, Diana Jones Sustainable Tourism was created, This project aims to help the UAE preserving their heritage and culture, increasing the awareness of the uniqueness of the Emirati culture and traditions and promoting local tourism in the UAE. I create content to inspire the viewers to "Travel, Enjoy Respect".
What are the benefits of ECOTOURISM?
Achieved organically 38K views in the video "what are the benefits of ECOTOURISM?" and gained more than 310 subscribers.
How is the Tourism Industry helping the Kenyan Community?
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Let's stay in touch!
dianaGASCONM@GMAIL.COM
